E-commerce is an area of great potential in China. A 2010 report by Bain & Company found that the emergence of online factory outlets, overseas websites and 3rd party agents are driving internet sales growth. And in its Chinese High-End Consumers Report, the Chinese market research firm Huicong D&B, found that online shopping is finally catching on, but lags behind demand. Several factors driving Chinese consumers to buy online have been identified by the market research firm, DDMA. Some of the most significant factors include location, poor sales staff, and perceived reliability of products.
The potential growth of e-tailing in China is illustrated in the following info-gram:
Read more at: http://www.chinafashiontrends.com/2011/09/06/report-on-luxury-e-tailing-in-china/
Posted by: Jeremy Lin (Mediacom SG)
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