Earlier last month, we shared some insights from a joint survey on Mobile Internet and Market Trends over 30 markets globally and 11 markets in Asia-Pacific done by Ipsos and Google. This will be a continuation report, pertaining to mobile users behaviours.
Chinese are highly motivated to call to action by mobile ad
- 84% of urban Chinese, 75% of urban Indians and 74% of Indonesians response to mobile ad’s call to action
- Urban Chinese and Indians are more likely to make purchase from their mobile at 54% and 50% respectively
8 out of 10 Indians use their mobile devices for search
- Urban Indians (80%), South Koreans (72%) and Japanese (71%) perform search on their mobile daily; more inclined to search on mobile devices than PCs
75% of Indonesians lead the region for using their phones for social networking
- Indonesians (75%), urban Indians (72%) and Singaporeans (59%) use their phones for social networking; more frequently online socialising through mobile devices than PCs
City-dwellers in China, India and Indonesians are willing to give up TV for mobile devices if a choice has to be made
- About 40-50% of Australians, Indonesians and Japanese uses mobile while watching TV
On the overall, it seems to be a good news that a large proportion of Asian mobile users are responsive to mobile as well as researching on their mobile devices. There is a surge in time spend on mobile as more users are doing more activities on mobile compared to the past. However, we have to keep it in mind that the time spend on other media may not have decreased. The implication is that the fight for attention from these mobile users is getting more competitive now.
Posted by: Arielle Yap
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